About Ana Bushbush:
Ana means I am in Arabic and Bushbush is my nickname, this page is my personal memoir in Dubai & UAE, that personal touch is what gives me credibility, relatibilty & authenticity, even ads on my page don’t have a commercial feel.
Ana Bushbush is community of 100,000 + real followers, it’s one of the niche organic communities online.
Ana Bushbush is a Toursim & Women Enabling Vlog on Instagram & Tik Tok, focused on telling the story of the real hidden gems in Dubai and the UAE, from food to wellness to adventure.
My selling power is not based on strong selling skills, it’s based on strong storytelling skills & authenticity. If I don’t believe it and don’t try it, if it’s not beneficial to my community I won’t cover it.
I set a new trend in content creation, as I was one of the rare Influncers to start monetising since I had 5000 followers only, without being a member of whatsapp support group, without the need for agencies to connect me to clients, without covering trends, without any enforced growth tactics or gimmicks, I showed up with my professional storytelling skills & authentic stories only.
I tell my stories about Dubai & UAE in series, I most famous for:
1. The real hidden gems in Al Qouz series
2. Exploring Emirati villages series
3. Looking for Satwa’s tailors in Dubai series
4. Trying the cuisines of the 200 nationalities living in Dubai series
5. Old Dubai series
6. My healing journey series
7. Searching for the creator of Hassan Matar sandwich series
8. Searching for Emirati Molokhya in farms series
I have a high conversion rate and personal community managment is a priority on my page, my community is highly engaged online and in real life through intiatives like:
– Bushbush Walks ( My Dubai City Tours)
– Majles Bushbush ( A series of free monthly meet up with followers hosting an expert to share knowledge in different fields)
– Live with Bushbush ( A series of live instagram sessions dedicated to connect with inspiring content creators in different fields to inspire my audience)
My Target Audience:
My audience is around 55% women 45 % men, the middle class sophisticated and natural people, the majority of my followers are Arabs (Emiratis, long time residences Arab expats & new comers) I also have many followers from the GCC & Arabs living abroad in Europe, the Americas & Australia.
Social Media Insights
Tiktok
My Page Values:
Tolerance:
My content promotes tolerance through food, I care to cover the culinary multiculturalism in Dubai everywhere from restaurants, ethnic supermarkets, to street food, hence I am on a mission to try the cuisines of the 200 nationalities residing in Dubai.
Changing Misconceptions about Dubai:
I am on a mission to show the soulful side of Dubai, the old and the new, the city and the villages.
Inclusivity:
I care so much about inclusivity and showing that Dubai is for everyone from natural women like me to people of determination.
Supporting Green Agenda & Promoting the Outdoors:
I am an avid hiker interested in adventure tourism all over the UAE and on an ongoing mission to explore Emirati villages & agricultural farms.
History:
I love history and museums, and I am so passionate about Old Dubai that I went back to school in my 40s to study & get Liscenced as a Dubai Tour Guide.
Women Enabling:
I am highly interested in women enabling subjects, and I am focused on providing solutions to women at different stages of their lives in Dubai (menapause, career women mental health, griefing women, divorced women, single women, elderly women, stay at home moms etc )
